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GOOGLE SETTLES WITH GEICO

20080527

Google's sale of GEICO's trade marks for use in keyword-triggered ^"sponsored link" dvertising did not create a likelihood of confusion where the keyword-triggered advertisements did not include GEICO's marks in the headings or text, but a settlement between the parties prevented the court from deciding Google's liability for trade mark infringement for keyword-triggered advertisements that use GEICO's marks.